Miyamoto Says AI Won't Replace Creators

Shigeru Miyamoto says generative AI won't replace human game designers. He made the remark during a press conference for his upcoming Order of Culture award. Miyamoto recalls how tech evolved from typewriters to word processors, freeing designers to create. He warns that over-reliance on AI could make creators value labor over true quality. Copy-paste games rarely last, he argues, because they lack individual intent. Even if AI handled everything, Miyamoto believes a human role will remain. Masahiro Sakurai, Smash Bros. director, cautions that AI could flood the market with unoriginal titles. Nintendo's former president Doug Bowser insists their games keep a human touch. Unlike Square Enix, Sega, Capcom, Level-5, Epic Games, and Xbox, Nintendo has not embraced AI aggressively. Takashi Kiryu of Square Enix says the studio will be aggressive in applying AI. The contrast highlights Nintendo's commitment to human creativity amid a rapidly AI-driven industry.