Apple Boosts F1 Ads & Streaming

Apple's F1 ads just outperformed U.S. CTV benchmarks, boosting brand familiarity, favorability and purchase intent. Premium brands like Ford and American Express have signed deals for 2024 season, citing higher median incomes among F1 fans. Apple TV streams every race in 4K Dolby Vision with 5.1 surround, plus a four-feed Multiview that keeps fans glued. The Grand Prix on Oct. 25 at the Americas starts at 4 p.m. ET, with practice on Friday at 1:30 p.m. ET. Subscribers can watch the full season for $14.99/month or $119/year, or try a free 7-day trial. Apple's viewership of F1 has jumped double digits versus ESPN, yet the audience remains U.S.-only and premium. The company says it wants to keep ads seamless, so sponsors appear inside the race and programming without interrupting fans. With Ford's 125-year legacy and American Express's travel perks, the partnership feels like a high-stakes fan experience.