Google Ads Discusses Search Shifts In New Episode

Google Ads Product Liaison Ginny Marvin sat down with Shivani Mohan for a deep dive into modern search habits. Shivani serves as Vice President of Data Science and UXR for Search. Her teams study how billions of users query the platform every day. They specifically look at shifting habits caused by new AI Overviews and AI Mode features. The conversation covers behind-the-scenes research insights and long-form query trends. Businesses must adapt their ad strategies to meet these rapid changes.