Lotte Underwood Spends More Time On AI Than PR

Twenty-five-year-old Lotte Underwood spends her entire workday managing artificial intelligence tools instead of doing actual public relations tasks. She joined the London agency Fight or Flight as an AI associate after finishing a masters degree in marketing. Her team has built around thirty AI agents to handle research and client reporting. Twenty-four-year-old Dillan Patel works as an AI automation analyst at Stride to find manual tasks that machines can take over. Research from PwC shows that entry-level roles heavily influenced by AI are now seven times more likely to demand senior skills like strategic decision making. These demanding entry-level positions have grown thirty-five percent since two thousand nineteen. Twenty-three-year-old Cian Clinton uses about ten AI agents daily at the consultancy Valliance. He believes this technology lets him skip years of routine work to take on major responsibilities much faster.