Google Expands AI-Mode Ads to 10 New Countries

Google's AI-Mode ads are now live in 10 new countries, including Nigeria, Kenya, and Malaysia. The move comes as AI searches are three times longer than traditional queries. Google says users find the ads highly relevant, with click-through rates matching organic listings. In the U.S., the company is launching multiturn ads for follow-up queries, all labeled "Sponsored." Google plans to expand into Brazil, Mexico, and the United Kingdom by Q4 2026. The company will keep testing new formats to keep ads helpful and relevant. The rollout includes Australia, Canada, India, New Zealand, and the Philippines, among others. Google's research shows users trust the AI-generated context, making ads feel like natural suggestions.