Fans Light Up Times Square to Save Mass Effect

Fans literally lit up Times Square with a glowing Mass Effect billboard, hoping to pressure EA into reviving the series. The digital screen at 1560 Broadway flashes a 15-second N7-striped clip every hour at 35 minutes past. A single-day slot costs up to $3,500. The campaign's Change.org petition now lists about 224,000 signatures, surpassing the earlier "over 200,000" figure reported elsewhere. Organizers demand EA either fund a properly resourced Mass Effect continuation or license the IP to a passionate studio. EA's recent 400-person layoff adds urgency, as fans argue the franchise's soul lies with veteran BioWare creators like Michael Gamble. Composer Austin Wintory even shared 22 minutes of unused orchestral tracks he recorded for the canceled Mass Effect: Universe. The music shows the project's progress. As petition organizer Joe Smith put it, "We want a properly resourced future for Mass Effect, not a hollow hand-off."